INTRO :
Real Clients. Real Briefs. Real Ideas.
The Crowbar Challenge 2023 brought together young creatives to tackle a real-world marketing challenge.
CLIENT :
foodpanda
THE BRIEF :
foodpanda X National Day 2024 = ?
Build stronger rapport and affinity with Singaporeans by partaking the celebration of the nation's birthday - how can foodpanda stand out from the clutter?
Curate an integrated marketing campaign within 48 hours and present a compelling pitch.
Campaign Budget: SGD300K (inclusive of creative idea/media activation)
Campaign Period: August 2024
Project by:
Vivien T Violette ( Creative Director / Campaign Strategist / Copywriter ), Ang Ching Yang ( Graphic Designer ),
Olivia Mae ( UI/UX Designer ), Lindsey Tan ( Social Media Marketing ), Zhang Jiaru ( Social Media Marketing )
foodpanda X National Day 2024 = ?
Build stronger rapport and affinity with Singaporeans by partaking the celebration of the nation's birthday - how can foodpanda stand out from the clutter?
Curate an integrated marketing campaign within 48 hours and present a compelling pitch.
Campaign Budget: SGD300K (inclusive of creative idea/media activation)
Campaign Period: August 2024
Project by:
Vivien T Violette ( Creative Director / Campaign Strategist / Copywriter ), Ang Ching Yang ( Graphic Designer ),
Olivia Mae ( UI/UX Designer ), Lindsey Tan ( Social Media Marketing ), Zhang Jiaru ( Social Media Marketing )
